Lead Response Times

How fast we reply to inbound leads across SMS, Facebook, Instagram, and phone calls.

Industry benchmark: <5 min response correlates with 9× higher conversion. After 30 min, conversion drops 80%. Current target: ≤10 min (green), ≤30 min (yellow).

⚠ Needs attention now

Leads currently waiting for a human reply (last 72h). Scroll for more.

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Response leaderboard

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Median first response over time

Minutes (business hours). Change granularity in the filters above.

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βš™οΈ Closer-phrase rules admin only

Add phrases that should flag an inbound as "likely resolved" (hidden from Needs Attention). Matched case-insensitively as a substring. Messages containing a "?" are never auto-resolved. New phrases take effect on the next sync (~15 min) or on manual backfill.

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🎯 Resolved pipeline stages admin only

Check a stage to mark leads in that stage as "resolved" β€” they're hidden from Needs Attention even if their last message looks pending. A contact in a "Booked" or "Won" lane isn't actually waiting on us. Stages here come straight from GHL and refresh on every sync.

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Scheduled stages admin only

Pick which pipeline stages count as "scheduled" for the Scheduled % column on the leaderboard. Credits the first responder on each lead β€” not a sales-attribution source.

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Won stages admin only

Pick which pipeline stages count as "won" for the Won % column on the leaderboard. Shows a coach is a strong setter β€” not closer or commission credit (see the Trainer Leaderboard for that).

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Drill-down

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